Creative renaissance: Branded content is allowing advertisers to stand out in … – The Drum

Creative renaissance: Branded content is allowing advertisers to stand out in … The Drum Beauty and make-up channel Daily Mix, which launched last December, provides celebrity make-up tips and hair how-to videos for 14 to 18 year-old females. Since launch it has clocked up 340,000 subscribers and receives around 100,000 daily views. and more »

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