Ulta Beauty Retail Chain Names Mullen Agency of Record – AdAge.com


AdAge.com

Ulta Beauty Retail Chain Names Mullen Agency of Record
AdAge.com
The chain, which operates 675 stores in the U.S., recently took a non-celebrity approach to its advertising with an online series called "Trading Faces," which let women across the country share makeup and beauty tips. Ulta spent $13.5 million in

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