What Does IGTV Mean for YouTube and Beauty Influencers? – WWD


WWD

What Does IGTV Mean for YouTube and Beauty Influencers?
WWD
It's going to be a good mobile platform for video content — YouTube isn't great for mobile,” said celebrity makeup artist Lisa Eldridge, who has 1.7 million YouTube subscribers. “From a beauty point-of-view, I like the vertical format.” Eldridge's …

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