6 dubious clean beauty claims from Goop and Beautycounter, decoded – USA TODAY


USA TODAY

6 dubious clean beauty claims from Goop and Beautycounter, decoded
USA TODAY
As the natural makeup and skincare movement has gained steam in recent years — led by celebrity lifestyle brands like Gwyneth Paltrow's Goop and Jessica Alba's Honest Company — so too have misleading marketing campaigns and overstated health risks

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