Celebrities Like Kylie Jenner Are Upending the $52 Billion Beauty Industry – Wall Street Journal


Wall Street Journal

Celebrities Like Kylie Jenner Are Upending the $52 Billion Beauty Industry
Wall Street Journal
Consumers are increasingly turning to celebrities and influencers on social media for makeup tips. Alexis Sanchez, 19, who often views video tutorials and makeup reviews, said she has wanted to try Ms. McGrath's blitz gold lip gloss since watching …

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